The Elusive Fan: Reinventing Sports in a Crowded Marketplace. Ben Shields, Irving Rein, Philip Kotler

The Elusive Fan: Reinventing Sports in a Crowded Marketplace


The.Elusive.Fan.Reinventing.Sports.in.a.Crowded.Marketplace.pdf
ISBN: 0071454098,9780071454094 | 360 pages | 18 Mb

Download The Elusive Fan: Reinventing Sports in a Crowded Marketplace



The Elusive Fan: Reinventing Sports in a Crowded Marketplace Ben Shields, Irving Rein, Philip Kotler
Publisher: McGraw-Hill





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